BUSINESS RESEARCH

Business  research  can  be  described  as  a  systematic  and  organized  effort  to  investigate   a  specific problem  encountered  in  the  work   setting,   that  needs  a  solution. It  comprises  a  series   of  steps designed  and   executed,  with   the   goal   of  finding answers  to  the  issues    that  are   of  concern  to the   manager  in  the  work   environment.   This  means   that  the  first  step   in  research  is  to  know where  the  problem areas   exist   in  the  organization,  and   to  identify    as  clearly  and   specifically  as possible   the  problems  that  need   to  be  studied  and   resolved.  Once  the  problem  that needs attention   is  clearly  defined, then  steps   can  be  taken   to  gather   information, analyze  the  data,   and determine  the  factors  that  are  associated  with  the  problem and  solve   it  by  taking   the  necessary corrective measures.

This  entire   process  by  which   we   attempt   to  solve   problems  is  called  research. Thus,  research  involves  a  series    of  well-thought-out  and  carefully  executed  activities    that  will   enable  the manager  to  know   how   organizational  problems  can   be solved,   or   at   least    considerably minimized. Research  thus   encompasses   the processes  of  inquiry,  investigation,  examination,  and experimentation. These processes  have   to  be  carried   out  systematically,  diligently,  critically, objectively, and  logically. The  expected  end  results   would  be  the  discovery  that  will   help   the manager  to  deal   with  the problem  situation.

The  difference  between  the  manager  who   uses   common   sense   alone   to  analyze   and   make   a decision  in  a  given   situation,  and   the  investigator  who   uses   a scientific  method,   is  that  the  latter does   a  systematic  inquiry  into  the  matter   and proceeds  to  describe, explain,  or  predict   phenomena based   on  data  carefully  collected   for  the  purpose.

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