Research and the Manager

A common   experience  of  all  organizations  is  that  the  managers  thereof  encounter problems  big  and small   on  a  daily basis, which they have to solve by  making  the right decisions.  In  business,  research  is usually  primarily  conducted  to  resolve problematic  issues   in,   or  interrelated  among,  the   areas   of accounting,  finance,management,  and  marketing.  In  Accounting,  budget  control    systems,  practices, and  procedures  are  frequently  examined.  Inventory costing    methods,  accelerated depreciation, time-series  behavior  of  quarterly  earnings,  transfer    pricing,  cash recovery   rates,    and   taxation methods   are   some    of   the   other   areas    that   are researched.  In  Finance,  the  operations  of financial  institutions,  optimum   financial  ratios,    mergers  and  acquisitions,  leveraged  buyouts, inter corporate   financing, yields  on  mortgages,  the  behavior  of  the  stock   exchange,  and   the  like, become the  focus    of  investigation.  Management  research  could   encompass  the  study    of employee attitudes   and   behaviors,  human   resources  management,  the  impact    of changing  demographics  on management  practices,  production  operations  management,  strategy  formulation,  information  systems, and    the  like.    Marketing research  could   address  issues    pertaining  to  product   image,  advertising, sales   promotion,    distribution,  packaging,   pricing,   after-sales  service,   consumer   preferences,  new  product   development,  and  other  marketing aspects.

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