Business Research

Research is necessary for manager Also see:   Advantages and Disadvantages of internal and external researchers Handling manager research relationship d uring   their   careers, it often   becomes necessary for managers to deal    with   consultants.    Many   academicians also   have   their students do research projects   for the class   and several organizations  allow   access  to  them, asking  only   that  a  copy of the  research  project  be  made   available to  them.  Some professors interested in publishing   the results of basic research also approach organizations and   are afforded the facilities to conduct   research.  If the research has been done   scientifically, then the results of ...

Applied  Research Consider   the  following  two  situations  cited   in  Business  Week. 1. Oxford Health Plans Inc. saw trouble brewing. It was a company in distress experiencing computer problems.  Turnover   among   Oxford‘s   programmers  was unusually high and processing of claims became  a  big nightmare. Clients started cancelling  their policies, claims for bypass surgery  and   such were way up, and  premiums  paid out  relative to clients‘   medical  expenses,  on  a  percentage basis,   was   close   to  85%. 2.  Xerox is insular and isn‘t ready for  the increasingly  competitive,  high-tech   world. Xerox   still   relies on old-fashioned  and   slow-selling  analogue copiers for more than half its revenue and despite   its double-digit growth in digital prod...